CRM enrichment
Keep your CRM current with enriched company data
A CRM system is only valuable when its data is current. Companies grow, relocate, launch services and change their market position, which can quickly make customer and prospect records incomplete.
Scrape IT automatically enriches CRM data with current company information, helping sales, marketing and account-management teams work from a more complete and reliable customer view.
What we enrich
Company information
Enrich records with company names, websites, industry information, locations and business activities.
Market and company characteristics
Add market segments, services, target-group characteristics, business activities and market position to support stronger segmentation and targeting.
Location and organisation data
Keep records current with site information, organisational characteristics, company structures and additional company information.
Existing customer data
Complete customer profiles, add missing information, improve data consistency and strengthen analysis without replacing your existing CRM investment.
Practical value for sales and marketing
Use enriched data for more precise segmentation, lead scoring, account management, marketing automation and sales targeting. Instead of a static database, your CRM becomes an active source of insight for commercial decision-making.
Combine CRM enrichment with data analytics and AI
Enriched datasets can be used directly in dashboards, reports, AI applications, analyses and automated processes.
Related solutions
B2B lead generation data
Add new companies that match your target audience.
Job posting intelligence
Add growth signals to customer and prospect profiles.
Data integration, analytics & AI
Use enriched CRM data in dashboards, reports and AI solutions.
Frequently asked questions
What is CRM enrichment?
CRM enrichment adds current information from external data sources to existing customer and prospect records.
Which data can be enriched?
Company information, websites, industry and location data, and other relevant characteristics can be added.
Can CRM enrichment be automated?
Yes. Many enrichment processes can run automatically to keep CRM data current.
Does CRM enrichment work with existing CRM systems?
Yes. Enriched data can be connected to existing CRM systems and business processes.
Can the data be delivered through an API?
Yes. Enriched CRM data can be delivered through an API, dashboards, CSV or Excel.