Data Matching
Compare products, assortments and competitors with reliable product data
Products do not always share names, product codes or specifications. Many have no EAN code and can only be compared through selected characteristics. Scrape IT links products from webshops, marketplaces, competitor sites, catalogues and public data sources to comparable products in your own assortment.
Why product matching matters
Online markets change continuously. Without reliable matching, price comparisons and competitor analysis can be inaccurate, assortment insight can be incomplete and strategic decisions can be based on the wrong alternatives.
How product matching works
We recognise, link and make product records comparable using product characteristics, technical specifications, dimensions, categories, images, materials, models and client-specific rules.
Exact and comparable products
Products with the same EAN code or model number can be linked directly. For alternatives that are not identical, we jointly define which characteristics make them commercially comparable.
Custom matching logic
Every market has different rules. A product may still be an alternative when dimensions vary slightly, a version differs, selected properties match or it fulfils the same function. Our matching logic reflects that market reality.
Applications
Use product matching for competitor analysis, price monitoring, assortment analysis and international market comparison. It reveals competitor offerings, price differences, market developments, growing categories and new commercial opportunities.
A reliable product database
By combining, matching and validating data from multiple sources, organisations can create one reliable product database that automatically links products, alternatives, replacement parts and additional product information. Purchasing, sales, service and operations can then work from better data.
Combine matching with market intelligence
Combine matching with marketplace intelligence, price monitoring, data integration, analytics & AI and dashboarding for a complete view of products, prices and market movements.
Frequently asked questions
What is product matching?
Product matching links comparable products from different data sources so reliable comparisons can be made.
Does product matching only work with EAN codes?
No. Products can also be matched using specifications, images, characteristics and custom rules.
Can products be compared when they are not exactly the same?
Yes. Scrape IT develops custom matching logic for products that are comparable but not identical.
Can product matching be used for price monitoring?
Yes. Product matching is often the basis for reliable competitor price comparisons.
Which data do customers receive?
Results can be delivered as a dataset, through an API, dashboards, CSV or Excel.