Marketplace intelligence & price monitoring

Gain insight into products, prices, sellers and market developments on marketplaces

Marketplaces are among the most valuable sources of current market information. New products are added every day, prices are adjusted, promotions begin and sellers become active or inactive. This continuously changes demand, supply and competition.

For retailers, brands, manufacturers, distributors, market researchers and e-commerce organisations, insight into marketplace activity is therefore increasingly important.

Scrape IT collects, structures and monitors marketplace data, making price developments, competitive behaviour and market movements transparent.

Why marketplace intelligence matters

Many organisations know exactly what happens within their own assortment, but have limited insight into competitor activity. Important signals can therefore go unnoticed:

• new products
• price changes
• promotions
• new sellers
• assortment changes
• changes in availability
• shifts within categories

Marketplace Intelligence & Price Monitoring creates a complete market view, so decisions are based on current market information rather than assumptions.

Marketplace intelligence dashboard for price monitoring and competitive analysis

Monitor competitors’ prices, track product positions and receive price-change notifications. Analyse products, competitors and market developments from one central dashboard.

What do we monitor?

Product information

Track which products are offered on marketplaces. We collect product names, specifications, product categories, product characteristics, brand data and new product launches, providing insight into product developments within a market.

Prices and price changes

Prices are one of the most important marketplace signals. We monitor current prices, price changes, promotional prices, discount campaigns and historical price developments, making competitors’ pricing strategies visible.

Assortment changes

Assortments change constantly. We monitor new and removed products, assortment expansions and category changes. This information reveals how sellers develop.

Seller information

Not only products change; sellers are continually moving too. We collect active sellers, new and disappeared sellers, changes in their offering and marketplace activity, providing insight into competition and market dynamics.

Availability

Availability provides important supply-and-demand signals. We monitor in stock, temporarily unavailable, sold out and back in stock statuses, helping identify market developments.

Rankings and visibility

Marketplace positions are constantly changing. We can provide insight into product rankings, category positions, search-result positions, Buy Box positions and competitor visibility, showing which sellers gain or lose market share.

Manage all your monitored products from one dashboard

Keep control of all your marketplace products. Add products, manage monitoring and access current insights into prices, rankings and competitors from one clear dashboard.

Marketplace ranking monitor for products and competitors

Track product positions in categories and search results. Analyse ranking shifts, compare performance with competitors and discover opportunities to become more visible on marketplaces.

Historical marketplace data

Current price or product-position data tells only part of the story. Historical data reveals price developments over time, recurring promotions, assortment changes, seller growth, ranking shifts and category market developments. This creates valuable insight for pricing, assortment management and competitive analysis.

Practical example

Many organisations check prices periodically or look at a competitor occasionally, creating a snapshot. Marketplace Intelligence & Price Monitoring creates a continuous market view.

Instead of:

Which competitors sell similar products today?

you gain insight into:

Which sellers expand their assortment, structurally adjust prices, gain marketplace visibility and increase their market share?

Marketplace data then becomes a strategic tool for commercial decision-making.

What does marketplace intelligence deliver?

• Up-to-date insight into market developments
• Better competitive analysis
• Historical price insight
• Insight into supply and demand
• Early identification of changes
• Support for pricing strategies
• Support for assortment decisions
• Less manual research

Applications

Retailers

Monitor competitors, prices and assortments.

Manufacturers and brands

Track how products are offered on marketplaces.

E-commerce organisations

Analyse competition, pricing strategies and market developments.

Market researchers

Use marketplace data as a real-time source of market information.

Pricing teams

Support pricing strategies with current market data.

Marketplace alerts for real-time insight

Receive automatic notifications for price changes, promotions, new products, ranking shifts and changes in competitors’ offerings.

Combine marketplace data with other market information

Data matching

Compare competitors’ products and create comparable product groups.

Dashboarding

Visualise marketplace data in dashboards and reports.

MCP AI data integration

Make marketplace data directly available for AI applications.

Lead Generation & Sales Intelligence

Combine market information with commercial insights.

Understand what is happening on marketplaces

Most organisations only see market changes once they affect revenue, margins or market share. Marketplace Intelligence & Price Monitoring makes these developments visible earlier.

Scrape IT turns marketplace data into actionable market information for pricing, competitive analysis, assortment management and strategic decision-making.

Frequently asked questions

Which marketplaces can be monitored?

Depending on the market, national and international marketplaces can be tracked.

Can historical marketplace data be stored?

Yes. Historical price, product and market developments can be stored for analysis and benchmarking.

Can changes be detected automatically?

Yes. New products, price changes, promotions and assortment changes can be detected automatically.

Can the data be delivered through an API?

Yes. Data can be delivered through an API, dashboards, CSV, Excel or directly to Power BI.