In today’s digital economy, online marketplaces such as Amazon, eBay and Bol.com play a central role in global commerce. They offer significant opportunities for businesses to reach new customers and grow sales. But with these opportunities comes fierce competition. To stay ahead, companies need access to real-time market data. Web scraping is a powerful tool that enables businesses to gain insights into market trends, pricing, customer behaviour and competitors.
1. Real-time competitor analysis with web scraping
By continuously collecting data from competing sellers, businesses gain insights into:
- current prices
- stock levels
- promotions and offers
This information helps companies optimise their own pricing strategies, respond faster to market shifts and stay competitive. It ensures they are neither overpriced nor missing out on profit margins.
2. Understanding customer reviews to improve products
Customer reviews strongly influence buying decisions on online marketplaces. Web scraping allows you to collect and analyse feedback from product pages, forums and social media. These insights reveal:
- what customers appreciate
- common frustrations
- missing features
This helps businesses improve their products and services in a targeted way, leading to higher satisfaction and more positive reviews.
3. Spotting trends before your competitors do
Markets evolve quickly. Web scraping makes it possible to:
- detect emerging trends
- track popular search terms
- identify growing niches
By combining marketplace data with social media and search activity, companies can spot opportunities before they go mainstream.
4. Optimising product listings for better visibility
Strong product listings are key to visibility in search results. Web scraping helps you:
- analyse top-performing listings
- identify high-traffic keywords
- compare titles, descriptions and formats
You can use this data to improve your own listings, making them more relevant and attractive to both search algorithms and potential buyers.
Real-life example: targeting based on real-time data
Recently, we helped clients identify growth opportunities in a range of industries — from mapping out premium hospitality locations to finding optimal charging station sites.
One example: for a major beer brand, we compiled a detailed list of restaurants across Europe that featured coffee on their menus. With this data, the brand could precisely target relevant venues for the launch of a new product. Instead of relying on outdated industry lists, they worked with a fresh, custom dataset pulled directly from the web. This gave their campaign a powerful and efficient start.
At Scrape IT, we specialise in delivering up-to-date and highly relevant web data tailored to each client’s goals — always fresh, never static.
Web scraping as a growth lever in e-commerce
Whether you want to track competitors, respond to customer feedback or boost your product visibility, web scraping provides actionable insights that help you grow.
At Scrape IT, we build tailored scraping solutions for companies active on online marketplaces. We help you collect, structure and use data to make smarter business decisions.
Curious about what web scraping could mean for your organisation? Get in touch.