Product matching & assortment comparison

Many organizations want to understand how their assortment, pricing, and positioning compare to those of competitors. In practice, this often turns out to be more complex than expected: products are not always directly comparable, specifications differ subtly, and private labels make standard comparisons impossible.

Scrape IT helps organizations reliably match products, even when there is no EAN, products fall under private labels, or only partially match.

What do we mean by product matching?

Product matching means determining which products belong together for a fair comparison. This goes beyond just the product name or EAN code.

For example:

• If a product is 2 cm larger or smaller, do we consider it the same product or a variant?

• Is a different material still comparable?

• How do we deal with bundles, promotions, or seasonal variants?

These choices are never standard. You define the rules. We translate them into scalable and reproducible matching logic.

Data delivery

Data delivery

Our approach in 4 steps

1. Introduction & understanding your assortment

We start with an in-depth introduction to understand your assortment, objectives, and comparison needs. We don’t just look at data, we focus on how you view and define your products.

2. Defining the matching rules

Together, we determine the matching criteria: which attributes are decisive and where flexibility is allowed. Based on this, we build a matching algorithm that reflects your real-world practice.

3. Setting up scraping & monitoring

We collect and monitor relevant competitor data via web scraping. This can be a one-off project or a recurring setup, such as weekly or monthly, depending on your needs.

4. Data delivery

You receive clean, ready-to-use data or dashboards. For example via CSV files, an API, dashboards, or our website. Ready for analysis and decision-making.

Who is this relevant for?

We work with organizations that have, among other things:

• Large or complex assortment structures

• Many private label products

• International markets and cross-country comparisons

• Competitors with inconsistent or unclear product descriptions

• A need for continuous price and assortment monitoring

Think retail, DIY, garden centers, electronics, FMCG, and e-commerce.

Continuous optimization

Assortments change constantly. That’s why we continuously optimize the matching process:

• New products and variants are added

• Matching rules are refined

• Data quality is monitored

This keeps comparisons reliable. Even in the long term.